CEOS BUY RESULTS.

1,400 CVs a quarter, screened by hand

Recruitment ran on shared inboxes and spreadsheets. Three coordinators screened full-time; shortlists took 11 days and strong candidates accepted elsewhere first.

Parse, score, self-schedule

Custom CV parsing and role-fit scoring integrated in parallel with their HRIS. Candidates book interviews from ranked shortlists — humans make the final call.

11 days → 2.7 days. Coordinators redeployed to candidate experience; offer-accept rate up 12 points the following quarter.

Handwritten plant logs, re-keyed twice

Production data lived in paper logbooks, manually re-entered into two disconnected spreadsheets. Reconciliation errors surfaced weeks late, at month-end.

Scan → structure → validate

Document-understanding pipeline converts scans into a structured database with automated validation. A two-item human review queue replaces wholesale re-keying.

Month-end reconciliation went from 4 days to 3 hours. Plant managers see line data the same shift it's written.

Ad budgets steered by Monday meetings

Creative rotation on Meta and TikTok was manual. Underperforming ads ran for days; winners were scaled late. CAC drifted upward every quarter.

Self-tuning creative lab

Automated A/B deployment with dynamic creative optimization. Losers are killed in hours, winners scaled automatically — strategy stays with the CMO.

Click-through up 2.9×, budget waste on dead creatives effectively zero. The growth team now ships campaigns, not spreadsheets.